Fake it till you make it

Check out this hilarious video of Jimmy Kemmel pranking fashion week attendees into talking about  made up designers like Purina Chow or Meadowlark Lemon , 

These people definitely live by the mantra of faking it till you make it

"Designers" mentioned above:

George Costanza 

Joe Isuzu 

Ricardo Montalban 

Meadowlark Lemon 

The Eddie Munster 

Purina Chow

Willy Loman